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10 Secrets To Improving Your Websites Conversion Ratio

Ten Tips For Writing Effective Web Copy
On the Internet programmers and designers rule, not the writer. Yet words drive .....
According to the so-called experts, a decent conversion ratio

is right around one percent. In other words, one out of every

one hundred visitors to your website converts to a sale.



Personally, I think you should ignore what the experts say, and

strive to achieve as high a conversion ratio as possible. You

should never be satisfied. You should always be looking for ways

to improve your conversion ratio. My website consistently

converts anywhere from 3 to 5 percent, and often converts as

high as ten percent!



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The fundamentals of business are the same online as they are

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Unless you're selling a big-ticket item and making $100 or more

per sale, it's extremely difficult to make any real money with

only a one percent conversion ratio.



Of course, there are exceptions to every rule, and if your

website is attracting hundreds or even thousands of visitors a

day, then obviously you can do quite well with a one percent or

lower conversion ratio.



But what if you don't have that kind of traffic--and most

websites don't. Then what? What if you're selling a $20 e- book

and you're only attracting a hundred visitors a day to your

Secrets Of Writing A Business Website Homepage
Think you know how to write a business website homepage? Read

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website? With a one percent conversion ratio, that means your

website is making a measly $20 a day. And believe me, that's

much more common than you realize.



However, what if you could improve your conversion ratio to 3

percent? 5 percent? All of a sudden, you're making $60 to $100 a

day with the same amount of traffic. Improve your conversion

ratio to ten percent and voila, that $100 a day turns into $200

a day!



So, how do you go about improving your website's conversion

ratio? Here are some tips that should help:



1. Make sure your visitors know what you do, the instant they

land on your website. Don't make them have to guess. Tell them

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New web site launched featuring motivational products and gifts

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right up front with a benefits-laden headline.



2. Make sure the design of your website is up to par? Make it

easy to navigate. Get rid of distracting flash or stupid,

meaningless graphics that are a waste of everybody's time and

take forever to load? Simplify your website. Get rid of the

flash, graphics and pop-ups!



3. Use psychologically effective colors. The color blue suggests

quality, trustworthiness, success, seriousness, calmness--the

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perfect choice for sales pages. Avoid purple, which connotes

uncertainty and ambiguity, and only use yellow to highlight key

words and phrases. In addition, try to have as much white space

as possible. This makes for a much cleaner looking, easier to

read website.



4. Get your own domain name. URL's that contain names like,

"Geocities", "Angelfire" or "Tripod" have amateur written all

over them.



5. Prove what you say. Back up your claims with cold, hard,

indisputable and verifiable facts?



6. Put your name, telephone number and street address on your

website?



7. Use authentic customer testimonials, complete with first and

last names? Just make sure you get your customers permission

first.



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8. Offer a fair and reasonable money-back guarantee? Thirty days

is good. Sixty or ninety days is better!



9. Make it easy for your customers to pay. And offer a variety

of payment options. I can assure you, if you're using Paypal

only, you're losing sales. There are a lot of people out there,

myself included, that just won't do business with Paypal. It's

too much of a hassle!



10. And last but not least, make sure you have a powerful sales

letter. A strong and effective sales letter can blast your

earnings into the upper stratosphere!



If you aren't capable of writing that type of sales letter

yourself, hire a copywriting expert to write it for you.







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About the author:

Dean Phillips is an Internet marketing expert, writer, publisher

and entrepreneur. Questions? Comments? Dean can be reached at

mailto: dean@lets-make-money.net



Visit his website at: http://www.lets-make-money.net