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Boomerang, Dont Ricochet your Web Site Visitors

Why Every Small Business Owner Needs Two Websites
Every small business owner knows that they need a website, right? Well the truth is what they really need is at least .....

You don't win your web site visitors' trust right away. It may take from 4-7 visits before they buy. You must always give them a reason to buy, and not offend them in any way because they will ricochet to other sites. Here's some ways to get people to keep coming back to your site:


1. Upload new, original, and useful content often.


On every Web page put a notice: "Bookmark Our Site.?We update material weekly. Then deliver your promise and upload those free articles, book excerpts and tips. Blatant ads such as banners turn visitors off. Give them original information they can't find anywhere else.

Niche Web Sites Do Not Have To Be Small
I've been marketing for a long time now and I have seen a disturbing trend with niche web sites. Many e-books and so called experts are .....

2. Give information away for free.


People want and expect free information on your web site. After realizing your value as an expert, they will start to trust you, and eventually buy from you.


3. Publish your own ezine.

Common Mistakes That Can Kill Your Web Copy
Sometimes learning what not to do is as important as learning what to do. Copywriting is no exception. I oftentimes see copy that is .....

Target it to your specific audience. If you help people find the best career for them, collect emails from people looking to change careers.


Start with a monthly ezine, then see if you can do it bi-weekly. If you don't stay in regular touch with your possible buyers they will forget you and your products. People want to connect Online so they can trust you as their savvy friend. If they like your ezine they will recommend it to others.


4. Give people a reason to go to your site.


In your ezine, before you include your featured article, column, or other tips, place near the top of it: Three Reasons to Visit My Site:?Then give them an offer they can't refuse such as a free eReport or eBook. Next, follow that with other specials or discount offers you want to sell this particular month such as "Create Passive and Active Income with eBooks."


5. Offer a "Discounts of the Month" navigation link on your home page.

Why Your Website';s Sales Are NOT Where You Want Them To
You have a good product at a good price. You know people
want it. Why aren't you selling more'

Today your website sells x number of your .....

Once your visitors find this one, they will be back each month to see your new offers. If you are like me and other Web visitors, you don't want to miss anything.


6. Host a discussion group on your site to bring back your visitors more often.

Free Website Design Tips
In this article I will give a few tips of where to find a low cost web design company and also about .....

Here, they can interact fully as you share your knowledge and offer suggestions. This project will take more of your time than others, but may be worth it to develop more trust. If you don't use this idea, gather up your answers to clients' or visitors' questions. Use these in a special Frequently Asked Questions (FAQ) column. In the past, I offered free answers for writing books on the web site: AsktheExpert.com.


7. Include "useful links "as a navigational bar on your home page where you post other related Web sites and a short description.


This adds value to your site because people like the convenience of shopping for services and productsall on one Web siteyours!

Power Training For Your Website
You have permission to publish this article electronically or in

print, free of .....

These web site marketing tips are just the beginning. Be patient with the process. For every improvement you make, be sure it really is an improvement. Use a market survey with savvy friends and associates. Ask they to vote from 1-10. Does this move you to want to find out more? Does this feature enhance my site or not?


For more tips, see "free articles" at www.bookcoaching.com.

Web Hosting - How To Choose The Right Provider For You
Thousands of companies, tens of thousands of different plans and only a few of them are really suitable for .....


Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:Judy@bookcoaching.com