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How to Create a Favicon for Your Web Site

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Ever see those little custom icons next to a web site listing in

your favorites folder or on your browser address bar? Have you

ever wondered how to create one for your own site? Well I'm

going to teach you in this article.



The icons are called "Favicons", a contraction of the phrase

"favorite icons". To see an example, go to

www.searchenginecollege.com and bookmark the site (or add to

your "favorites" list). Now close your browser window and open a

new one. Click on your bookmarked sites or favorites list and

find the site you just bookmarked. See the tiny mortarboard

graphic next to the listing? That's a Favicon. It makes the site

stand out from all the others in your favorites list. If you

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click on that site, the Favicon will even load next to the URL

in your browser address bar from now on.



Cool huh? Like to create a Favicon for your own site? It's

easier than you think. Here's what you do:



1) Choose an image or symbol that you would like to use to

represent your web site. This could be a tiny version of your

logo, a graphic or perhaps a stylized version of your company

initials. A famous example of this is the "Y!" Favicon used by

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Yahoo! A Favicon is meant to reflect the look and feel of a web

site or a company logo. Remember it needs to be simple and clear

enough to have visual impact when converted to 16 x 16 pixels.



2) Take a high quality version of your chosen image in .JPG or

.GIF format and if it isn't already, convert your image to the

256 color Web Safe Palette or the Windows 16 color format (the

fewer colors the better).



3) Using your favorite graphics package or image manipulation

software, reduce the image down to 16 pixels wide by 16 pixels

high, being careful to preserve the image resolution. This is

the tricky bit, because you might find your chosen image looks

fantastic at the original size and downright silly at 16 x 16

pixels! Keep experimenting until you are happy with the finished

icon.



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If you can't seem to make it work or you're short on time, you

can use a free icon converter like Image Icon Converter to

convert your graphic to an icon or use an icon editor such as

ImageAuthor to build your icon from scratch.



4) You're nearly done! Now, take your completed icon and save it

as "Favicon.ico". This is the default icon name that web

browsers like Internet Explorer and Netscape look for. If you

want to be really clever, you can even create a customized icon

for each page on your site - instructions for this can be found

at www.Favicon.com.

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5) Take your .ico file and copy it into the the root directory

of your web site (the main directory that contains all your HTML

pages). Now every time a visitor bookmarks your site, your icon

is copied into their cache file and displays whenever that

visitor returns.



6) To test your finished Favicon, get a friend or colleague to

bookmark your site and then open a new browser window. You can

bookmark your own site but you generally only get one attempt at

this so it's best to save it for when you are sure you're happy

with your finished Favicon. Alternatively, dump your cache and

open a new browser window between tries.

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If you did it correctly, you should see your shiny new Favicon

appear in your favorites list next to your site listing and also

next to your URL in the address field of your browser.

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That's it, you're done! You now have an eye-catching icon

representing your web site in the favorites list of all your

visitors. A professional impact for very little effort.



Copyright 2004 by Kalena Jordan. All rights reserved under

U.S. and international law.







About the author:

Article by Kalena Jordan, one of the first search engine

optimization experts in Australia, who is well known and

respected in the industry, particularly in the U.S. As well as

running her own SEO business, Web Rank, Kalena manages Search

Engine College, an online training institution offering

instructor-led short courses and downloadable self-study courses

in Search Engine Optimization and Search Engine Marketing

subjects.