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Ten Steps To A Well Optimized Website - Step 4

Building Your Home Based Business Website
In fact, a well-planned, well-designed website can be a home based business owners best .....
Special Text



"Special text" (as it is used here) is any content on your page that
is set to stand out from the rest. This includes bold, underlined, colored,
Are You Running Your Website Visitors Away?
Small businesses are flocking to the Internet.
The web is fast becoming a .....
highlighted, sizing and italic. This text is given weight higher than standard
content and rightfully so. Bold text, for example, is generally used to define
sub-headings (see above), or to pull content out on a page to insure the visitor
reads it. The same can be said for the other "special text" definitions.



Search engines have thus been programmed to read this as more important than
the rest of the content and will give it increased weight. For example, on our
homepage we begin the content with "Beanstalk Search Engine Positioning
'" and have chosen to bold this text. This serves two purposes.
The first is to draw the eye to these words and further reinforce the "brand".
Optimized Web Page Template
I want to give you a free web page template that will be
search engine friendly. Why?

Well, I assume .....
The second purpose (and it should always be the second) is to add weight to
the "Search Engine Positioning" portion of the name. It effectively
does both.



Reread your content and, if appropriate for BOTH visitors and search engines,
use special text when it will help draw the eye to important information and
also add weight to your keywords. This does not mean that you should bold every
instance of your targeted keywords nor does it mean that you should avoid using
special text when it does not involve your keywords. Common sense and a reasonable
grasp of sales and marketing techniques should be your guide in establishing
what should and should not be drawn out with "special text".



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When building your website and getting it hosted online, you want your site to be up and running on the World Wide .....
Inline Text Links



Inline text links are links added right into text in the verbiage of your content.
For example, in this article series I may make reference to past articles in
the series. Were I to refer to the article on keyword selection rather than
simple making a simple reference to it as I just have it might be better to
write it as, "Were I to refer to the article on http://www.beanstalk-inc.com/articles/search-engine-positioning/keywords.htm